011
Astley Walk
Client
Hometown Plus
Location
Newcastle-under-Lyme
Budget
Collaborators
Rebel Rooms
Comprehensive Building Consultancy Ltd
Downloads
"Communifying" Commodification
A shopping centre refurbishment with a difference! We were engaged to consult with users and management of the York Place shopping centre and draw up a concept package for the general refurbishment of the building's facade. The existing building is a typical 60s "retail destination" and required innovative solutions to not just upgrade the fabric but reinvent the brand of this place to attract a new and more diverse customer base. Tenants were keen to show the individuality of the town and reconfigure the centre towards the new influx of university students that would be arriving due to expansion plans. Our scheme takes the best of "Shoreditch-inspired" community-led low cost improvements and mixes with the historic legacy of Newcastle.